What's more important, a decision with life-long consequences, like getting married or moving?
Or a decision about what to have for lunch? New research finds that we might magnify a seemingly trivial decision's importance― if we find it difficult and we spend a lot of time making it. In the study, volunteers chose between two flight options. One group was told the trip was long so it was important they chose the best option. The other group was told the trip was easy, so either option was fine. To manipulate the decision's difficulty the researchers presented the two options， either in a readable type size or in a hard-to-see tiny size. When deciding about the tough trip, the subjects spent just， as long deliberating over the easy to read options as the hard to read options. But for the unimportant decision, participants spent significantly more time with the hard-to-read option. In fact this group spent even more time than either of the groups faced with the important decision.
哪个更重要？ 新的研究发现我们可能放大了看似琐碎的决定的重要性―― 如果我们觉得很难做出决定，就会花很长时间来做这个决定。 在实验中让志愿者在两列航班中做出选择。 其中一组被告知旅途很长，做出最好的选择很重要。 另一组被告知旅途很短，每趟航班都是不错的选择。 为了控制难度，研究人员分别以两种字体呈现两种航班选择， 一种是易于阅读的字号，一种是很难看得见的小字号。 面临艰难旅途的那一组， 研究对象在易读和难读的选择上逗留的时间一样长。 但是面临轻松选择的那一组，参与者在难读的选择上花了大量时间。 实际上，这组人花的时间比面临艰难旅途的那一组更多。